Recovery of the Kenyan Tourism Industry

Kenyan cabinet secretary Najib Balala skydives 10,000 feet to promote Kenyan tourism and save endangered turtle species.

Kenyan tourism industry is on the final stretch towards recovery, giving hope many employees in the sector after a 3 year low season. According to stakeholders the efforts to improve the tourism industry in the country from the slump is occasioned by travel advisories from key western markets and insecurity related matters. Full recovery of the industry is expected in two years and the government has reiterated that it will accelerate the recovery process via aggressive marketing, partnering with governors to develop tourist attraction sights in their counties and offering incentives to investors. A report from Kenya National Bureau of Statistics (KNBS) indicates that visitors to the Kenyan coast in 2014 were 2.5 million, which is a 22% drop from 3.2 million recorded in 2010.

The industry recorded a decreasing rate in the third quarter of 2015 with food and accommodation services reducing by 0.8% a 95% increase when compared to -19.3% recorded in the same period in the previous year. According to Susan Ongaro the acting CEO of Kenya Tourism Federation the improved results indicates that the sector is recovering and the team is working on various reports and recommendation to ensure that the sector will be back to normal by 2018. Ms Ongaro reiterated that the full recovery by 2018 is tenable if the tourism industry stakeholders and investors implement the strategy laid down on the report.

Cabinet secretry Najib Balala sky diving

Tourism cabinet secretary Najib Balala took it to a whole new level. Tourists and locals cheered Balala as he landed to the Mombasa beach guided by renowned skydiver Yannick Weyn. He said he wanted the people of the world to see Kenya in a different perspective, for its beauty and white sandy beaches where you can relax and unwind. The government will spend 1.2 billion shillings to help in recovering the sector through charter flights, renovations, incentives, and other measures to promote brand Kenya across the globe.

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